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Reinventing economic development: Embrace the wickedness

Reinventing economic development: Embrace the wickedness

Reinventing economic development: Embrace the wickedness

by Mark Lautman

New Mexico Business Weekly

Date: Friday, February 24, 2012, 4:00am MST

 

When we came out of recessions in the olden days, recoveries were led by government and corporate investment, followed closely by surges in job creation, increased consumption, GDP growth, a rising stock market and then rising personal wealth, more consumption, more investment and more job creation.

Local job creation efforts were almost exclusively tactical. They fed off a steady stream of public and private sector job creation opportunities, which flowed from an ever-expanding national economy greased by easy credit and a rapidly expanding public sector. But for the first time since we started tracking this stuff, the recovery as defined by rising GDP, corporate investment and a rebounding stock market seems to have decoupled from job creation, consumption and rising personal net worth.

This has created a quandary for local community leaders and economic development professionals. During the first two years of the recession we hunkered down, waiting for the end of the world. The lack of any signs of a bottom and a growing uncertainty made strategic planning seem futile. The prudent thing was to do nothing until there were some trends to bet on.

But if slow job growth and blinding economic uncertainty turn out to be permanent features of a “new normal,” waiting to come up with a plan might not be smart. If you think things are going to go back to normal, then do nothing for two more years. If you think this is the beginning of a new economic era, or a new normal, like I do, then you’ll need a plan. It must be a different and more rigorous strategic planning process than you used in the past.

The first and hardest step is working up the gumption to even try it. Dr. Gerold Yonas, former head of Sandia National Laboratories    ’ Advanced Concepts Group, has some advice for those facing a menacing complex problem: “When you encounter a wicked problem, the first thing you must do is embrace its wickedness.”

Admitting that your predicament is hopelessly complex and that a deep dive into it is probably going to reveal that you are even worse off than you thought isn’t something the average, compulsively-optimistic community leader is inclined to do.

Embracing the wickedness is just the beginning. You must get the right players on board, adopt a formal process and common nomenclature, define a precise planning jurisdiction, get a data-driven sense of reality, and get unanimous agreement on how many economic base jobs the community will need to produce each year to grow the local economy faster than its population.

Getting the right players is next. Creating jobs is now as much about creating a qualified workforce as it is inducing employers to invest and hire people. You’ll still need the major economic interests and political factions on board, but you are going to need some new blood — strong, smart, committed people from the education, workforce development, health and social services fields.

Adopting a formal process and common nomenclature is crucial if you are going to manage the deliberations of a diverse group to a consensus on their economic predicament, the menu of solutions and a path forward.

Agreeing on and using a common vocabulary and intellectual constructs such as economic base theory are crucial for keeping deliberations focused and constructive. Economic base jobs are those where the money to pay their salaries comes from outside the economy, bringing new money in. These jobs can create an additional one to two jobs in the service sector. Lose an economic base job, and it takes those service jobs with it.

The next steps — defining your planning jurisdiction, getting a data-driven sense of where your economy is and getting agreement on the number of net new economic base jobs needed — can require hiring experts for some of the analytics. In the end, you’ll need the group to boil everything down to one number before you let them move on the next phase: How many economic base jobs do you need each year to have your community’s economy in balance with its population by 2022?

For example, San Juan County knows it needs to create between 500 and 700 new economic base jobs a year, depending on how many more power plants are closed, or oil and gas jobs are lost. When your community knows its annual economic base job creation number, you are ready to move on to the fun stuff: choosing industry sectors on which to build your community’s future economy, and determining how you are going to do it and who should do it.

  • Jasper

    Mark: Nice ED article. I’ll retweet from DurangoSpace as well. Jasper

  • Empoweredconsulting

    Really? Accepting things are different, agreeing to terms, hiring a consultant and more planning is reinventing ED? That’s barely a start.

  • David Koenig

    Nicely explained.

  • Sharon Stroh

    David,
    I’ve been facilitating several strategic planning sessions for nonprofits lately. It appears even they are ready for change, and are doing something about it. Vision has become favorable again! Hosting another next Tuesday in Kendallville.

  • Mark

    Sharon,
    Thanks for reading and yes it is a new game for the non profit world
    I predict that they will soon be under private sector like pressure from their sponsors to show abilty to scale to move the needle and return on the community’s investment.
    How did it go in Kendalville today?

  • Mark

    Thanks David

  • Mark

    Scott, You are right it is barely a start. But read it again – carefully. This was the first in a three part series on Strategic Planning. In this first one I was trying to make the case that strategic planning as it is practiced (or more often, not practiced) today needs to be re-invented. If you are to empower your community to get its act together for what is clearly a new game, embracing the harsh reality that the game has changed, getting new players on the bus, a nomenclature check, following a more rigorous process and declaring a the number of economic base jobs you need constitutes a big enough departure from the professional status quo to qualify as re-invention.

  • Anatoliy Glushchenko

    Mark,
    Really appreciate the outlined plan. So many times people share ideas in thousand words – they sound important but in the essence do not move the needle. Sometimes behind all the noise that is created by media and endless stream of information it is easy to forget what really matters. I treasure your commitment to be true to yourself and readers. Thank you very much!